No picture could more poignantly show the point that “Consuming Kids” is trying to make than the image of the baby with the barcode on its back. Brought to the public by the Media Education Foundation, this new film was made with the intention of heightening awareness around the adverse affects of advertising on toddlers, children, and adolescents. Though I have yet to see even a trailer of the movie, I know that its topic alone makes it worth watching. I lived in Los Angeles from birth until the age of 18 and feel that I saw first-hand how encompassing the existence of ever-present media can be. If you’ve noticed the same thing or are just interested in learning more about the issue, you can purchase the film for $24.95 for private use or host a public screening in your hometown. Either way, you’ll be bringing light to how omnipresent production, consumption, and the media in America is.
-Serena
